Revised July 1, 2026

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Wanderkeep Travel Group LLC, a New Jersey limited liability company ("Wanderkeep," "we," "us," or "our"), respects your privacy and is committed to protecting personal information. This Privacy Policy and Cookie Notice explains how we collect, use, disclose, retain, and safeguard personal information relating to you and members of your group or traveling party.

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This Privacy Policy applies to information collected through wanderkeep.com and other websites, forms, email communications, social-media pages, telephone communications, and other online or offline services that link to or reference this Privacy Policy (collectively, the "Services"). It also applies to information collected by independent travel advisors affiliated with Wanderkeep when they are acting on behalf of Wanderkeep in connection with requested travel services.

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This Privacy Policy does not govern the privacy practices of airlines, cruise lines, hotels, resorts, tour operators, travel-insurance providers, payment processors, or other third parties that process information under their own privacy policies. Please review the privacy policies of those third parties when appropriate.

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1. Information We Collect

We collect personal information when you provide it to us, when it is generated through your use of the Services, and when it is provided by travel companions, group organizers, travel suppliers, service providers, or other permitted sources.

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Information You Provide

• Contact information. Name, postal address, email address, telephone number, emergency-contact information, and similar contact details.

• Identity and biographical information. Date of birth, age, gender or title where relevant to a reservation, citizenship, residency, and other information required by a travel supplier or government authority.

• Travel-document and loyalty information. Passport or other government-issued identification information, known traveler or redress numbers, visa-related information provided to us, frequent-traveler and loyalty-program numbers, and similar reservation information.

• Travel and booking information. Destinations, travel dates, itineraries, accommodation and transportation preferences, dining and activity preferences, rooming arrangements, companion information, and details concerning prior or requested travel.

• Payment and billing information. Billing address, payment-card or other payment information, and transaction information. Payment information may be collected or processed by travel suppliers or payment processors, and their privacy policies apply to information they receive.

• Health, accessibility, dietary, and insurance information. Information you choose to provide about disabilities, mobility or accessibility needs, medical conditions, medications, allergies, dietary restrictions, vaccination or testing requirements, travel insurance, or medical-assistance coverage when relevant to requested travel services.

• Communications and submitted content. Emails, messages, call notes, survey responses, reviews, feedback, photographs, videos, social-media handles, and other information you choose to share.

• Professional and applicant information. Information submitted by individuals who inquire about becoming or applying to become an independent travel advisor or other business partner.

• Marketing preferences. Your preferences regarding newsletters, promotions, and other communications.

When you provide personal information about another traveler, emergency contact, family member, or other person, you represent that you are authorized to provide the information and to permit Wanderkeep to use and disclose it as described in this Privacy Policy. You are responsible for ensuring that information you provide is accurate and for informing us of material changes.

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Information Collected Automatically

When you use our online Services, we and our service providers may automatically collect information such as your Internet Protocol address, browser and device type, operating system, approximate location derived from an IP address, referring and exit pages, pages viewed, links clicked, dates and times of access, and similar usage information. We collect this information through cookies, pixels, local storage, server logs, and similar technologies. We do not collect precise device location through the Website unless we clearly disclose that collection and obtain any consent required by law.
 

Information From Other Sources

We may receive information from members of your traveling party, family members, group organizers, independent travel advisors, travel suppliers, travel-insurance providers, payment processors, host-agency or consortium partners, event organizers, marketing and analytics providers, publicly available sources, and other persons or entities involved in providing requested travel or related services. Where permitted by law, we may combine information from these sources with information collected directly from you.
 

2. How We Use Personal Information

We use personal information for legitimate business purposes, including to:

• Respond to inquiries and provide travel planning, consultation, reservation, ticketing, itinerary, group-travel, and related services requested by you;

• Create and manage traveler profiles, bookings, payments, documents, communications, changes, cancellations, service requests, and post-travel support;

• Communicate with travel suppliers and other parties involved in arranging or delivering requested services;

• Request and coordinate accessibility services, dietary accommodations, medical or mobility assistance, insurance products, or other special arrangements requested by or for a traveler;

• Send confirmations, reminders, administrative notices, safety information, policy updates, and other service-related communications;

• Process payments, commissions, refunds, credits, chargebacks, accounting records, and other transactions;

• Provide customer service, respond to feedback, and resolve complaints or disputes;

• Send newsletters, offers, and other marketing communications consistent with your choices and applicable law;

• Operate, secure, troubleshoot, analyze, and improve our Website, Services, business operations, and customer experience;

• Measure website and campaign performance and understand how visitors interact with our Services;

• Prevent fraud, misuse, security incidents, and other prohibited or unlawful activity;

• Comply with legal, tax, accounting, regulatory, supplier, insurance, and contractual requirements; establish, exercise, or defend legal claims; and respond to lawful requests;

• Conduct a business transaction such as a merger, financing, reorganization, sale, or transfer of some or all of our business or assets; and

• Create aggregated or de-identified information that cannot reasonably identify an individual, which we may use and disclose for lawful purposes.
   

Where consent is required by law, we will rely on consent for the relevant processing. You may withdraw consent as described below, although withdrawal will not affect processing that occurred before withdrawal and may limit our ability to provide requested services.
 

3. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients, only as reasonably appropriate for the purposes described in this Privacy Policy:

• Independent Wanderkeep travel advisors and authorized personnel. Assigned or assisting advisors, personnel, and contractors may access information when reasonably necessary to provide or support requested services. Independent travel advisors are not employees of Wanderkeep.

• Travel suppliers and service providers. Airlines, cruise lines, hotels, resorts, tour operators, destination-management companies, ground-transportation providers, activity and attraction providers, restaurants, venues, travel-insurance companies, emergency-assistance providers, and other suppliers involved in a trip or requested service.

• Business and technology service providers. Website hosting and platform providers, booking and itinerary platforms, customer-relationship-management providers, communications and email providers, analytics and measurement providers, payment processors, document and data-storage providers, fraud-prevention providers, professional advisors, and other vendors that support our operations.

• Travel-industry partners. Host-agency, consortium, supplier, commission-processing, and other industry partners when reasonably necessary to book, administer, support, or account for requested services.

• Other travelers and organizers. Members of a traveling party, group leaders, trip hosts, or organizers when appropriate to administer shared travel arrangements, subject to applicable law and reasonable expectations.

• Government, legal, and safety recipients. Courts, law-enforcement agencies, regulators, customs and immigration authorities, governmental bodies, legal counsel, insurers, and other appropriate parties when required by law or reasonably necessary to protect rights, property, safety, travelers, or the public.

• Business transaction recipients. Prospective or actual purchasers, investors, lenders, advisors, or other parties in connection with a merger, financing, reorganization, bankruptcy, sale, or transfer of some or all of Wanderkeep's business or assets, subject to appropriate safeguards.

• Other recipients at your direction. Other persons or entities when you request or authorize the disclosure.

Travel suppliers and certain other recipients are independent businesses and may use personal information under their own privacy policies and legal obligations. Wanderkeep does not control their independent processing.
 

Wanderkeep does not sell personal information for monetary consideration. We do not use information collected through the Website to create or serve advertisements based on a person's activity across unaffiliated websites or online services. We may disclose limited device, browser, and website-interaction information to analytics and campaign-measurement providers as described in the Cookie Notice below. Depending on applicable law, some disclosures through analytics or measurement technologies may be described as a "sale," "sharing," or "targeted advertising" even when no money is exchanged and Wanderkeep does not use the information for cross-context behavioral advertising. Where applicable, you may manage optional cookies through our cookie controls or contact us to exercise an available opt-out right.
 

4. Cookie Notice and Online Tracking Technologies

Cookies are small text files stored on a browser or device. We use cookies and similar technologies to operate the Website, remember preferences, understand usage, diagnose technical issues, and measure the performance of communications and campaigns.
 

Technologies We Use

• Essential Wix cookies. Our Website is hosted on the Wix platform. Wix uses cookies and similar technologies that are necessary for functions such as website security, fraud prevention, network management, session management, load balancing, and delivery of requested website features. Disabling essential cookies may cause parts of the Website not to function properly.

• Google Analytics. We use Google Analytics to understand how visitors use the Website, such as which pages are visited, how visitors arrive at the Website, and how the Website performs. Google may receive device, browser, approximate-location, and interaction information and process it under Google's own terms and privacy policy.

• Meta Pixel. We use the Meta Pixel to measure website visits and actions after a person views or interacts with Wanderkeep content or advertising on Meta platforms, and to evaluate campaign attribution and performance. Meta may receive device, browser, and website-interaction information and process it under Meta's own terms and privacy policy. Wanderkeep does not use the Meta Pixel to create or serve cross-site behavioral advertising audiences based on activity across unaffiliated websites or services.
   

Managing Cookies

Where our Website provides cookie controls, you may use them to accept, reject, or change preferences for nonessential cookies. You may also block or delete cookies through browser settings. Blocking cookies may affect Website functionality. Choices generally apply only to the browser and device on which they are made and may need to be renewed if cookies are deleted.
 

Most browsers offer a "Do Not Track" setting, but there is no consistent industry standard for responding to that signal. Our Website does not currently respond to Do Not Track signals. You may instead use available cookie controls or contact us regarding rights provided by applicable law.
 

5. International Transfers

Wanderkeep is based in the United States. Personal information may be transferred to, stored in, or processed in the United States and other countries where Wanderkeep, travel suppliers, or service providers operate. Those countries may have privacy laws that differ from the laws where you reside. Where required, we use legally recognized safeguards for international transfers of personal information.
 

6. Retention of Personal Information

We retain personal information for as long as reasonably necessary to provide requested services, maintain business and transaction records, fulfill the purposes described in this Privacy Policy, comply with legal, tax, accounting, supplier, insurance, and contractual obligations, resolve disputes, and enforce agreements. Retention periods vary based on the type and sensitivity of information, the nature of the relationship, and applicable requirements. When information is no longer reasonably needed, we may delete, anonymize, or securely isolate it until deletion is feasible.

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7. How We Protect Personal Information

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information, taking into account the nature and sensitivity of the information and the circumstances in which it is processed. Access is limited to persons who reasonably need the information for authorized purposes. We also seek to use service providers appropriate to the information and services involved.

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No method of transmission, storage, or security can be guaranteed to be completely secure. Email and ordinary web forms may not always be secure, and you should avoid sending highly sensitive information through an unapproved method. If you believe information has been compromised, contact us promptly.

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8. Your Privacy Rights and Choices

Marketing Communications

You may unsubscribe from marketing emails by using the unsubscribe link in the message or by contacting us. We may continue to send transactional, booking, safety, account, or service-related communications that are reasonably necessary for an existing or requested relationship.

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Access, Correction, Deletion, and Other Rights

Depending on where you reside and subject to applicable exceptions, you may have the right to request confirmation of whether we process your personal information; access to or a copy of that information; correction of inaccurate information; deletion; data portability; restriction or objection to certain processing; withdrawal of consent; and an opt out of certain sales, sharing, targeted advertising, or profiling. You may also have the right to appeal a decision concerning a privacy request and to use an authorized agent.

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To submit a request, email privacy@wanderkeep.com. Please describe the request and provide information reasonably sufficient for us to locate the relevant records and verify your identity or authority. We will use personal information submitted with a request only to evaluate and respond to the request. We will not unlawfully discriminate against you for exercising an applicable privacy right.
 

If we deny a request and applicable law provides a right to appeal, you may appeal by emailing privacy@wanderkeep.com with "Privacy Appeal" in the subject line and explaining the basis of the appeal.
 

9. Information About Minors

Our Website and Services are not directed to children, and children should not submit personal information directly to us without the involvement of a parent or legal guardian. We may receive and process information about minor travelers from a parent, legal guardian, family member, group organizer, or other adult authorized to arrange their travel. If you believe a child provided personal information directly to us without appropriate authorization, contact us so that we may review and address the matter.

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10. Supplemental Notice for California Residents

This section supplements the remainder of this Privacy Policy for California residents. It applies only to the extent Wanderkeep is subject to the California Consumer Privacy Act, as amended ("CCPA"), or voluntarily extends a described right.
 

Categories of Personal Information

During the preceding 12 months, Wanderkeep may have collected and disclosed for business purposes the following categories of personal information, depending on the individual and services requested:

• Identifiers and contact information, including names, addresses, email addresses, telephone numbers, online identifiers, Internet Protocol addresses, passport numbers, government-issued identification information, and loyalty-program identifiers;

• Customer-record and financial information, including travel records, billing information, payment information, insurance information, and transaction details;

• Characteristics of protected classifications where relevant to requested travel, including age, citizenship, marital or family status, disability, medical condition, military or veteran status, and similar information;

• Commercial information, including travel purchases, preferences, booking history, and inquiries;

• Internet or other electronic-network activity, including browser, device, cookie, pixel, and Website-interaction information;

• Approximate geolocation information derived from an Internet Protocol address;

• Audio, electronic, visual, or similar information, including call notes, emails, messages, photographs, or recordings submitted or created in connection with services; and

• Sensitive personal information, including passport or government-identification information, account credentials if used, payment information, precise location if voluntarily provided, and health or medical information relevant to requested services.

The sources, purposes, and categories of recipients for this information are described in Sections 1 through 4 above. Wanderkeep does not use or disclose sensitive personal information for the purpose of inferring characteristics about a consumer or for purposes beyond those permitted by applicable law, such as providing requested services, processing transactions, maintaining security, preventing fraud, and complying with law.
 

California Rights

Subject to applicable law and exceptions, California residents may have rights to know and access personal information; request correction or deletion; receive a portable copy; opt out of the sale or sharing of personal information; limit certain uses or disclosures of sensitive personal information; and receive equal service and pricing when exercising privacy rights. Wanderkeep does not knowingly sell personal information for money and does not knowingly sell or share the personal information of consumers under 16 years of age.
 

Wanderkeep uses Google Analytics and the Meta Pixel for analytics and campaign measurement as described above. If applicable law treats limited disclosures through these technologies as a sale or sharing, you may submit an opt-out request through available cookie controls or by contacting us. Wanderkeep does not use website activity to create or serve cross-context behavioral advertising audiences.
 

California residents may exercise applicable rights using the contact methods in Section 8. An authorized agent may submit a request where permitted by law, but we may require evidence of authorization and may need to verify the consumer directly.
 

11. Supplemental Information for European and United Kingdom Residents

If the European Union General Data Protection Regulation, United Kingdom General Data Protection Regulation, or related European data-protection law applies to our processing of your personal information, Wanderkeep Travel Group LLC is the controller of the processing described in this Privacy Policy unless another notice states otherwise.
 

Legal Bases

Depending on the context, we process personal information because it is necessary to take steps at your request or perform a contract; to comply with legal obligations; based on your consent; or for legitimate interests such as providing and improving services, communicating with customers, securing our operations, preventing fraud, and establishing or defending legal rights, where those interests are not overridden by your rights and interests.
 

European Privacy Rights

Subject to applicable law, you may have rights to access personal information; correct inaccurate or incomplete information; request deletion; restrict processing; object to processing based on legitimate interests or for direct marketing; withdraw consent; receive portable data; and avoid decisions based solely on automated processing that produce legal or similarly significant effects. Wanderkeep does not ordinarily make such solely automated decisions about travelers.

You may submit a request using the contact methods in Section 8. You may also lodge a complaint with the data-protection authority in the country where you reside, work, or believe an infringement occurred. International transfers are addressed in Section 5.
 

12. Washington Consumer Health Data

Washington consumers should review Wanderkeep's separate Washington Consumer Health Data Privacy Policy, which describes the consumer health data we collect, how it is used and disclosed, and the rights available under Washington's My Health My Data Act. A separate and distinct link to that notice should be available on Wanderkeep's homepage and on any page where consumer health data is collected.
 

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised policy will be posted with an updated "Last updated" date and will take effect on the date stated. If required by law, we will provide additional notice or obtain consent before applying a material change to previously collected information.
 

14. How to Contact Us

For questions, comments, privacy requests, or concerns regarding this Privacy Policy or our privacy practices, contact:

Wanderkeep Travel Group LLC
Email: privacy@wanderkeep.com